ABOUT THE PROJECT
Porter
ROLE
Graphic & Advertising Design
COMPANY
Porter
DATE
2022-2025
Social Media Design
Over the course of my time at Porter, we went through many iterations of their social media persona. The marketing was mostly B2B, but also had elements of B2C depending on the project. The company started with a less professional persona that developed as time went on into not only having the elements of a health-tech company, but expanding and improving upon competitors by utilizing more sleek and exciting graphics to stand out in the market space.
Packaging
Porter desired simple packaging that expressed the brand and felt welcoming to those who received any orders. The brand has a signature "Hello!" that they use on a variety of media, and it works as a great greeting to customers. The slogan on the back completes the packaging for a pleasant reiteration of the key message.
Door Hangers
The door hanger designs target the audience that have missed their appointment by not being in their rooms when a Porter member was reaching out. It serves as a sleek and quick reminder of what they missed, the services, and how to get their next visit in order. It clearly and concisely communicates both the brand and the value that the company can provide.
Handouts
The handouts inform customers and patients about the rewards that they have received by being a part of Porter. The headline makes it clear on the message and gives context to what's going on, leading to a more detailed description and steps of how to claim the reward to get more customers involved with Porter and the program.