ABOUT THE PROJECT
ROLE
UI/UX Design
DATE
2024
WHY WOULD WE MAKE THIS?
WHAT DO I NEED TO KNOW?
Competitor Research Snippet
Products Researched:
Key Takeaways
Easily accessible main and sub navigation
Variety engages the user
Keep games the focus
Personalize to the user
Key Takeaways
Show the most relevant information
Native ads can feel intrusive
Too many cards can overwhelm
Let the user choose their experience
Key Takeaways
Don't overwhelm the user
Main navigation & secondary navigation
Repetition helps usability
Personalize to the user
The User
In order to empathize with the user, I created a user persona, user flows, and user journeys to better understand their perspective.
User Research Revelations
The user research revealed quite a few things about how the user experience should be tackled such as:
Importance of filters & search functions
Staying up to date with new releases
Focus should be majorly on the games themselves
Sign-up & beginner experience should be intuitive
CREATIVE APPROACH
Wireframing Process
When wireframing for Overleveled Entertainment, I took a more unique approach than I have in previous projects. In each stage, I put a minimal amount of information and then asked myself and others in the target audience what information would be most essential to include in the next set of wireframes.
This approach revealed a rather clear hierarchy of: Game Name > Price > Deals > Genre > Release Date > Other information.
Navigation & Developments
Throughout this process was also where the navigation and full extent of the product was decided. A profile, library, store, and settings each with their own separate navigations and pages within themselves was the finished solution.
It also developed the hierarchy, and overall layout of the interface. It was in this stage that the left side main navigation along with the secondary navigation across the top was developed, along with many of the stylistic and grid related aspects.
